I am starting to have some thoughts around the idea of Google being a key player in the thought evolutions of the memesphere, that is the ideas that people have.
My previous peice about the “Future Direction Of Science Fiction” has had a lot of contextual advertising associated with it in regards to cars. Sure, some of them were hybrid vehicles, but some where still about your traditional fossil fuel driven varieties.
Of all of the different thought proving sites that an article like that could point people to, its the advertisers that pay the most, ie. the car companies, that get their free ads displayed accros the site.
Google has the ablity to free people from the prevailing paradigms and introduce them to new ideas. But becuase it can only relate the advertisments to the content on the page, and the available ads it has to search then we are going to get stuck in a feedback look of the same old ideas going around and around.
What we need are ways of getting outside ouselves and generating new ideas. This is what shamanism, magick, psychedelics , music, dance and a million other practices over the years have tried to do. To get people outside of their own thought structures, and introduce noise to the mental system, so that you start to think ideas that you have never thought before. To mess up the input and output, so that a totaly new creation or idea is generated, that does not equal the sum total of system inputs.
Is there a digital way to create this, a way of generating new ideas from blog posts that does not rely simply on the conextual ad network?