To me this figure is partial proof for some of the concepts that I have been developing over the past few years. It is staggering to think that 25% of queries that google sees on a daily basis are things that have NEVER been searched for before.
Or, more exactly, they are things that have never been searched for before in that way.
Where is this information, this new form of questions coming from. Where are they appearing in people’s minds. This difference in search volume could be thought of as search ‘noise’. It will appear in googles keyword stats, and then people who are in the know will start to create content to specificly match these queries. It is digital evolution.
These new search queries are turning up spontaneously in the minds of people, and represent a change in the evolution of the meme-sphere of the planet, the sum total of the direction of thoughts of all people. So where does this NEW though come from.
Is there something in consciousness that is connected to a source of “thought noise.”? I posit that there is a force that ensures that peoples thoughts are not linear and only contain things that they have seen before, but instead mix up and create new synergies, as well as unexpected mutations of the contents of their minds.