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	<title>Information Reality &#187; george bush</title>
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		<title>Who has an IQ of 121?</title>
		<link>http://www.informationreality.com/who-has-an-iq-of-121/</link>
		<comments>http://www.informationreality.com/who-has-an-iq-of-121/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 06:10:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Life]]></category>
		<category><![CDATA[Information Theory]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[australian cricket players]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[film stars]]></category>
		<category><![CDATA[fun facts]]></category>
		<category><![CDATA[george bush]]></category>
		<category><![CDATA[iq]]></category>
		<category><![CDATA[kevin rudd]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[memes]]></category>
		<category><![CDATA[messsage]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[selection pressures]]></category>
		<category><![CDATA[tactic]]></category>

		<guid isPermaLink="false">http://informationreality.com/?p=36</guid>
		<description><![CDATA[Seeing a lot of ads around at the moment saying: X person has an IQ of 121.. are you smarter? I have seen the same tactic applied for people like Kevin Rudd, George Bush, Australian Cricket players, music start, film stars. This is an ad-meme, an idea that worked well for one advertiser, and via [...]]]></description>
			<content:encoded><![CDATA[<p>Seeing a lot of ads around at the moment saying:</p>
<p>X person has an IQ of 121.. are you smarter?</p>
<p>I have seen the same tactic applied for people like Kevin Rudd, George Bush, Australian Cricket players, music start, film stars.</p>
<p>This is an ad-meme, an idea that worked well for one advertiser, and via sharing knoweldge and tactics, has spread to a large number of other marketers, who all put their unique spin on it and try to get you through to their websites.</p>
<p>It can be seen as an evolved digital life form, becuase it has selection pressures, and feeds on clicks. If it does not get clicks, it gets turned off and therefore has not been succesful. This one has been succesful however , and the first meme has given birth to all of the other celebrity based sub memes.</p>
<p>If you click on these ads, they take you through to a site which tries to get you to sign up to a dodgy mobile phone site, which is going to charge you $6 a messsage to tell you &#8220;fun facts&#8221;. As if the internet is not already full of &#8220;FUN FACTS&#8221;</p>
<p>The value of 121 too would have been split tested, to determine which number is not too high, and not too low.</p>
<p>Hey, and i have an easy answer to the question the ad asks. If you click it, the answer is NO</p>
<p>I am so suprised that these ads convert to clicks, which actually convert to sales to pay for them.</p>
<p>Some things just don&#8217;t make any sense</p>
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