Twitter is the psyche of the monoculture- the trending topics and public walls all get people thinking down the same lines. They don’t just call them followers for nothing.
Everyone wants the world to conform to their image, but are endlessly bored when this occurs. The ego wants to stand out and be special, but the minute it does it starts to want everyperson and thing to be like it as well.
The process is good for producing cult followers, disciples, employees and citizens, but ultimately not good for the psyche of the creator. It leads to ultimate dissatisfaction and boredom.
You win the battle but lose the war, because as the smoke clears you see an army of clones, armed with your own memes advancing towards your position