To get SEO for Business results you need to do a lot of indepth keyword research. You really need to know what words make your market tick, whcih bring in results and which are easy to rank for, but have no real business intenet behind them.
Using AdWords as a research tool is great for this, as you can setup a campign with the words that you think will bring in high traffic volume, and then after a week run a search query report. This will tell you what people are actually typing into google. These are the phases that you should be optimising your pages and domains for.
Remember that domains are 70% at least of business SEO. The phrase must be in the domain.
Once you have that setup, get as many backlinks as possible with those money keywords as anchor text. Own as many social media profiles as you can with those keywords as the account name. Go through analytics and webmaster tools, see what you rank for and what the volume for keywords are, and then write more target content to go after these outside phrases.
It all takes time, buy SEO for Business results is possible